Best Marketing Automation Software in 2023

In the fast-paced world of digital marketing, the use of marketing automation software has become essential for businesses seeking to streamline their operations and drive results. These powerful tools can automate repetitive tasks, nurture leads, and deliver personalized messages, increasing efficiency and revenue. With a multitude of options available, selecting the best marketing automation software can be a daunting task.

To help you make an informed decision, we have thoroughly evaluated several leading marketing automation tools. Our recommendations are based on essential factors such as user interface, features and native integrations, customer support, resources, and pricing.

List of best marketing automation software in 2023

Considering the crucial role marketing automation software plays in driving business success, here is a carefully curated list of 10 top brands that excel in providing the best marketing automation solutions:

  1. HubSpot Marketing Hub
  2. Campaigner
  3. MailChimp
  4. Salesforce Pardot
  5. GetResponse
  6. Infusionsoft by Keap
  7. Sendinblue
  8. Zoho Campaign
  9. Constant Contact
  10. Campaign Monitor

Best Marketing Automation Software in 2023 (Detailed Analysis)

To assist you in making an informed decision, we have conducted a comprehensive analysis of 10 top brands that excel in providing the best marketing automation solutions.

HubSpot Marketing Hub

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HubSpot Marketing Hub is undeniably one of the best marketing automation software solutions available, excelling in various crucial factors that drive its popularity among marketers worldwide.

One of HubSpot’s greatest strengths lies in its extensive array of features, which enhance marketing efforts across the board. From email marketing, social media automation, and lead management to landing page creation and marketing analytics, it covers a wide range of functionalities.

HubSpot is renowned for its exceptional customer support, making it a preferred choice for businesses seeking reliable assistance. It provides various channels for support, including live chat, email, and a comprehensive knowledge base.

Moreover, as a leading marketing automation software, HubSpot offers a wealth of resources to help users maximize their marketing efforts. Its vast library of educational content, webinars, guides, and Courses empowers marketers to learn and implement best practices effectively.

With pricing plans ranging from $800 to $3600 users can select the one that best aligns with their budget and marketing needs. Whether you are a small business or a large enterprise, HubSpot provides the tools and support you need to elevate your marketing strategies and achieve outstanding results.

HubSpot Marketing Hub Features Customer Support Resources Pricing
Highly intuitive and user-friendly Exceptional customer assistance Vast library of educational content Flexible plans for varying budgets Ranges from $800 to $3600
Well-organized dashboard Live chat, email, and knowledge base Webinars, guides, and Courses Suitable for small to large businesses Suitable for small to large businesses
Accessible to all skill levels

 

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Campaigner

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Campaigner stands out as one of the best marketing automation software solutions, excelling in several key factors that make it a top choice for businesses of all sizes.

With a wide range of features, Campaigner empowers marketers to create targeted and personalized campaigns. From email marketing, automation workflows, and A/B testing to advanced segmentation and analytics, it offers a comprehensive suite of tools to drive impactful marketing strategies.

Campaigner is renowned for its excellent customer support, fostering a positive user experience. The dedicated support team is responsive, knowledgeable, and readily available via phone and email to assist users with their queries and technical challenges. The platform’s customer-centric approach ensures that users receive timely and effective solutions, further solidifying its position as a top marketing automation software.

As a leading marketing automation software, Campaigner provides valuable resources to help users maximize their marketing efforts. From in-depth guides and video tutorials to webinars and best practice tips, Campaigner equips marketers with the knowledge and insights needed to achieve their marketing goals.

With flexible pricing plans ($59 – $649), Campaigner accommodates businesses with varying budgets and requirements, making it a cost-effective and powerful solution for driving business growth through effective marketing campaigns.

Campaigner Features Customer Support Resources Pricing
Empowers targeted and personalized campaigns Comprehensive suite of marketing tools Responsive and knowledgeable support In-depth guides, video tutorials, etc. Flexible pricing plans ($59 – $649)
Email marketing, automation workflows, etc. Advanced segmentation and analytics Readily available via phone and email Webinars, best practice tips, etc. Accommodates varying budgets
Top choice for businesses of all sizes A/B testing and advanced features Customer-centric approach for solutions Equips marketers with valuable insights Cost-effective and powerful solution

 

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MailChimp

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MailChimp emerges as a top-notch marketing automation software, standing out for its unique blend of features, seamless integrations, exceptional customer support, valuable resources, and competitive pricing.

With an impressive array of features, MailChimp empowers marketers to execute personalized and targeted campaigns effectively. Automated email sequences, customer segmentation, A/B testing, and analytics are among the essential functionalities it offers.

MailChimp’s commitment to customer support is evident through its responsive and knowledgeable team. Users benefit from prompt assistance through email, 24/7 chat support, Weekday Phone Support, Assisted Onboarding and Dedicated Onboarding, ensuring a smooth user experience and timely resolutions to queries.

Additionally, MailChimp offers a wealth of resources to nurture marketers’ growth. Comprehensive guides, video tutorials, and free marketing tools equip users with best practices, tips, and insights to optimize their marketing strategies and achieve business success.

Furthermore, MailChimp’s pricing structure is a key advantage. It caters to businesses of all scales, offering a free plan for startups and small businesses. As businesses grow, they can seamlessly upgrade to affordable paid plans ranging $6.5 – $175 per month that provide more advanced features and higher email send limits.

 

MailChimp Features Customer Support Resources Pricing
Empowers personalized and targeted campaigns Automated email sequences and A/B testing Responsive and knowledgeable support Comprehensive guides and video tutorials Free plan for startups and small businesses
Impressive array of features Customer segmentation and analytics Prompt assistance through email and chat Free marketing tools Affordable paid plans ($6.5 – $175/month)
Top-notch marketing automation software Seamless integrations and exceptional support 24/7 chat support and Weekday Phone Support Best practices and insights Upgradable plans for advanced features

 

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Salesforce Pardot

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Salesforce Pardot stands tall as the best marketing automation software, excelling in several critical factors that set it apart from the competition.

Pardot’s feature set is comprehensive, covering various aspects of marketing automation. From lead management, email marketing, and analytics and attribution to Journey Builder, Landing Pages, and Search tracking, Pardot caters to diverse marketing needs.

Salesforce is renowned for its exceptional customer support, and Pardot is no exception. The platform provides Support Cases Online via Salesforce Help, Phone Support, Online Chat Support and Support for Additional Products, ensuring timely and expert assistance to resolve queries and challenges.

Users benefit from access to a vast knowledge base, documentation, and community forums, further enriching the user experience and fostering a sense of community and learning.

While Salesforce Pardot is positioned as a premium marketing automation software, its feature-rich offerings and tight integration with Salesforce CRM justify the investment for businesses seeking a powerful marketing automation solution. The pricing structure from $1350 to $3750 is tailored to accommodate various business sizes and marketing requirements, ensuring scalability as businesses grow.

Salesforce Pardot Feature Set Customer Support Resources Pricing
Excels in critical factors Comprehensive marketing automation Timely and expert assistance Access to knowledge base, documentation Premium marketing automation software
Covers lead management, email marketing, etc. Journey Builder, Landing Pages, and more Support Cases Online, Phone and Chat Support Enriches user experience and fosters learning Tailored pricing for various business sizes
Premium marketing automation software Tight integration with Salesforce CRM Access to community forums and documentation Justifies investment for powerful solution Pricing from $1350 to $3750

 

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GetResponse

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GetResponse stands as the best marketing automation software, distinguished by its excellence in several critical factors that have made it a preferred choice among marketers worldwide.

The platform’s array of features is comprehensive, empowering marketers with a wide range of tools for effective marketing automation. From email marketing campaigns and automation workflows to reporting and analytics and lead management, GetResponse covers various essential marketing needs.

A significant advantage of GetResponse lies in its exceptional customer support. The platform’s support team is prompt and knowledgeable, readily available to assist users through multiple channels, including live chat and email support.

GetResponse further solidifies its position as the best marketing automation software through its commitment to providing valuable resources. Extensive guides, videos, infographics, webinars, and a rich knowledge base equip users with best practices, tips, and insights to optimize their marketing strategies and achieve remarkable results.

Moreover, its flexible pricing structure caters to businesses of all sizes, offering various plans (from $11 to $101) tailored to different needs. As businesses grow, GetResponse ensures scalability and cost-effectiveness, providing a high return on investment for marketers seeking a powerful marketing automation solution.

GetResponse Features Customer Support Resources Pricing
Empowers comprehensive marketing automation Wide range of tools for various needs Prompt and knowledgeable support Extensive guides, videos, webinars, etc. Flexible plans for different budgets
Covers email marketing, automation workflows, etc. Reporting and analytics for insights Multiple channels for assistance Equips users with best practices and tips Scalable and cost-effective solution
Preferred choice among marketers worldwide Lead management and essential functionalities Live chat and email support A rich knowledge base for continuous growth Plans from $11 to $101

 

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Infusionsoft by Keap

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Infusionsoft emerges as the best marketing automation software, excelling in crucial factors that position it as a top choice for businesses seeking advanced marketing capabilities.

Infusionsoft offers a robust set of features that cater to diverse marketing needs. From personalized email marketing campaigns and automation workflows to lead management  and text marketing, it provides a comprehensive suite for executing targeted and engaging marketing strategies.

Infusionsoft’s commitment to customer support is exemplary. The platform provides dedicated assistance through live chat support, community support, facebook group, user guides and contact number ensuring prompt and expert guidance for users.

As a leading marketing automation software, Infusionsoft offers valuable resources to empower marketers. Extensive blogs, tools and assessments, and help and support with best practices, tips, and insights to optimize their marketing efforts and achieve outstanding results.

While Infusionsoft is positioned as a premium marketing automation solution, its feature-rich offerings and powerful capabilities justify the investment. The platform offers $159 – $229 to accommodate different business sizes and marketing needs, ensuring scalability and value for money.

Infusionsoft Features Customer Support Resources Pricing
Excels in advanced marketing capabilities Personalized email marketing, automation workflows, and more Dedicated live chat support, community support, and more Extensive blogs, tools, and best practice insights Pricing from $159 to $229 accommodates various needs
Comprehensive suite of marketing tools Lead management, text marketing, and more Expert guidance through various support channels Helps optimize marketing efforts and achieve results Ensures scalability and value for investment
Premium marketing automation software Powerful capabilities and feature-rich offerings Promotes a positive user experience Equips marketers with valuable resources Provides value for money

 

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Brevo

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Brevo stands out as the best marketing automation software, excelling in key factors that position it as a top choice for businesses seeking powerful marketing capabilities.

Brevo offers a robust and diverse range of features that empower marketers to execute highly effective marketing automation strategies. The platform caters to a wide spectrum of marketing needs, including WhatsApp campaigns, Signup forms, Facebook ads, Landing pages, Meetings, Email API and more.

Customer support is a top priority for Brevo, offering prompt and reliable assistance to users. The platform’s support team is readily available through Support tickets and phone support, ensuring timely resolution of queries and technical challenges.

As a leading marketing automation software, Brevo provides valuable resources to empower marketers. Brevo’s Blogs, Academy, Events, Press Room and Customer Stories equip users with best practices and insights to optimize their marketing strategies. These resources enable marketers to gain a deeper understanding of the platform’s functionalities and achieve exceptional results in their campaigns.

Furthermore, Brevo’s pricing structure is a significant advantage, offering cost-effective plans suitable for businesses of all sizes. From a free plan for startups to flexible paid plans ($25 – $65) that scale with business needs, Brevo ensures affordability without compromising on features and performance, making it an ideal solution for businesses seeking robust marketing automation capabilities within their budget constraints.

Brevo Features Customer Support Resources Pricing
Top choice for powerful marketing capabilities WhatsApp campaigns, Signup forms, Facebook ads, and more Prompt and reliable support through tickets and phone Blogs, Academy, Events, and Customer Stories for insights Cost-effective plans ($25 – $65) for varying needs
Empowers highly effective marketing automation Wide spectrum of marketing tools Timely resolution of queries and technical challenges Enables deep understanding of platform functionalities Affordability without compromising on performance
Robust and diverse range of features Landing pages, Meetings, Email API, and more Helps achieve exceptional results in marketing campaigns Ensures best practices in optimizing marketing strategies Ideal solution for businesses within budget constraints

 

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Zoho Campaigns

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Zoho stands out as the best marketing automation software, excelling in critical factors that position it as a top choice for businesses seeking efficient and comprehensive marketing solutions.

Zoho’s impressive array of features covers all aspects of marketing automation, providing marketers with a robust suite of tools. The software caters to a wide range of marketing needs that include Contact management, Campaign management, Automation, Send Time Optimization, SMS Campaigns, Email Template Builder and more.

Zoho’s commitment to customer support is commendable. The platform offers prompt and knowledgeable assistance through contact number, emails and help center ensuring that users receive timely resolutions to their queries and technical issues. This responsive support fosters a positive user experience and instills confidence in leveraging Zoho’s marketing automation capabilities to their fullest potential.

As a leading marketing automation software, Zoho provides valuable resources to empower marketers. Integrations, training, webinars, blogs and many other resources enable users to master the platform’s functionalities and stay updated with the latest marketing trends and best practices.

Moreover, Zoho’s pricing structure is tailored to accommodate businesses of all sizes and budgets. With a variety of pricing plans from $3 to $4.5 available, including a free trial plan for startups. Users can choose the plan that aligns with their marketing needs, making it a cost-effective solution for driving business growth.

Zoho Features Customer Support Resources Pricing
Top choice for efficient and comprehensive marketing solutions Contact management, Campaign management, Automation, SMS Campaigns, and more Prompt and knowledgeable assistance through contact number and emails Integrations, training, webinars, blogs, and more for mastering functionalities Tailored pricing plans ($3 – $4.5) to accommodate businesses of all sizes
Robust suite of marketing tools Send Time Optimization, Email Template Builder, and more Ensures timely resolutions to queries and technical issues Empowers users with latest marketing trends and best practices Cost-effective solution with free trial plan for startups
Wide range of marketing automation Fosters positive user experience

 

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Constant Contact

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Constant Contact stands out as the best marketing automation software, excelling in crucial factors that make it a top choice for businesses seeking effective marketing solutions.

Constant Contact offers a diverse array of features that empower marketers to execute effective marketing campaigns and automation strategies. The platform provides reporting, marketing automation, customer list management, sign-up forms, landing pages, social posting, integrations etc.

Constant Contact places a high emphasis on customer support, providing users with reliable assistance through contact form and phone support, ensuring prompt resolutions to queries and technical issues. This responsive and helpful customer support fosters a positive user experience to their fullest potential.

Constant Contact offers valuable resources to empower marketers. User Community, Blogs, and a rich knowledge base equip users with best practices and insights to optimize their marketing strategies.

Constant Contact offers various pricing plans from $12 to $80. Constant Contact ensures affordability without compromising on functionality. Users can choose the plan that aligns with their marketing needs, making it a cost-effective solution for driving business growth.

Constant Contact Features Customer Support Resources Pricing
Top choice for effective marketing solutions Reporting, marketing automation, customer list management, social posting, and more Reliable assistance through contact form and phone support User Community, Blogs, and rich knowledge base to empower marketers Various pricing plans ($12 – $80) ensuring cost-effectiveness
Diverse array of marketing tools Sign-up forms, landing pages, integrations, and more Ensures prompt resolutions to queries and technical issues Equips users with best practices and insights to optimize strategies Offers affordable plans for businesses with different marketing needs

 

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Campaign Monitor

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Campaign Monitor stands out as the best marketing automation software, excelling in key factors that make it an ideal choice for businesses seeking powerful marketing capabilities.

Campaign Monitor offers an impressive range of features, including robust marketing automation capabilities that streamline campaign management. The platform allows for easy segmentation of audience lists, enabling targeted and personalized communication. With advanced personalization options, users can create tailored content to engage their audience effectively. Additionally, Campaign Monitor provides comprehensive analytics to track campaign performance and gain valuable insights for optimizing marketing strategies.

Campaign Monitor’s commitment to customer support is commendable. The platform provides prompt and reliable assistance to users through online support, ensuring timely resolutions to queries and technical issues.

Campaign Monitor offers valuable resources to nurture marketers’ growth. It includes Comprehensive blogs, guides, infographics, webinars, events, videos, comparisons, knowledge base, glossary and tools to optimize their marketing strategies. These resources enable marketers to gain a deeper understanding of the platform’s functionalities and achieve exceptional results in their campaigns.

With flexible pricing plans that offer various features and email send limits, Campaign Monitor ensures affordability without compromising on performance. Marketers can choose the plan ranging from $9 to $149 that aligns with their marketing needs, making it a cost-effective solution for driving business growth.

Campaign Monitor Features Customer Support Resources Pricing
Ideal choice for powerful marketing capabilities Robust marketing automation capabilities, easy audience segmentation, personalized content Prompt and reliable assistance through online support Comprehensive resources to nurture marketers’ growth Flexible pricing plans ($9 – $149) ensuring cost-effectiveness
Impressive range of features Advanced personalization options, comprehensive analytics, streamlined campaign management Ensures timely resolutions to queries and technical issues Comprehensive blogs, guides, webinars, and tools to optimize marketing strategies Offers various plans with different features and email send limits

 

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Factors to Consider Before Choosing the Best Marketing Automation Software:

Here are the four factor that you need to consider before choosing marketing automation software, with explanations on why each factor is important.

1. Features

  • Rich suite of automation tools for email marketing, social media, lead generation, and workflow automation.
  • Advanced segmentation capabilities to target specific audience segments with personalized content.
  • A/B testing functionalities to optimize campaign performance and improve conversion rates.
  • Customizable automation workflows to streamline marketing processes and save time.
  • Integration with third-party apps and platforms for seamless data synchronization.

Importance: The features offered by marketing automation software determine its versatility and ability to cater to your specific marketing needs. Robust features ensure efficient campaign management, personalized communication, and improved overall marketing performance.

2. Customer Support

  • Availability of dedicated customer support through multiple channels, such as email, chat, and phone.
  • Responsive and knowledgeable support team to resolve queries and technical issues promptly.
  • Access to a comprehensive knowledge base, documentation, and community forums for self-help and learning.

Importance: Reliable customer support is crucial in ensuring a smooth user experience and quick resolution of any challenges that may arise. Responsive support guarantees uninterrupted marketing operations and helps marketers make the most of the software’s capabilities.

3. Resources

  • Availability of comprehensive guides, video tutorials, webinars, and blog posts to enhance users’ understanding of the software’s functionalities.
  • Access to marketing best practices, tips, and insights to optimize campaigns and achieve better results.
  • An active user community to foster collaboration and idea sharing.

Importance: Abundant resources enable marketers to continuously improve their marketing strategies and stay up-to-date with the latest industry trends. Valuable resources enhance marketing knowledge and skills, leading to more effective and successful campaigns.

4. Pricing

  • Transparent pricing structure with various plans to accommodate different business sizes and marketing needs.
  • Consideration of factors like email send limits, the number of contacts, and additional features in pricing plans.
  • Free trials or demo options to assess the software’s suitability before making a commitment.

Importance: Pricing is a critical factor, especially for businesses with budget constraints. Understanding the pricing structure and selecting a plan that aligns with marketing needs ensures cost-effectiveness and maximizes the value derived from the marketing automation software.

Final Verdict

The best marketing automation software in 2023 should excel in crucial factors such as features, customer support, resources, and pricing. HubSpot Marketing Hub, Campaigner, MailChimp, Salesforce Pardot, GetResponse, Infusionsoft by Keap, Sendinblue, Zoho Campaigns, Constant Contact, and Campaign Monitor stand out as our choices in this regard. These platforms offer a diverse range of features, seamless integrations, exceptional customer support, and valuable resources to enhance marketing efforts. Transparent pricing plans cater to businesses of all sizes and budgets, making them cost-effective solutions. Considering these factors is essential in selecting the most suitable marketing automation software for driving business success.

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